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Welcome to Simon Family Eye Care
Your Optometrist in New Berlin, WI

Call us at (262) 599-7045 today.

Welcome to Simon Family Eye Care in New Berlin. Debra Simon and the Simon Family Eye Care team strive to provide the best in optometry services. We invite you to browse our website to learn more about our optometry services and join our patient family by scheduling an eye exam appointment at our New Berlin office.

Simon Family Eye Care is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments. Patients throughout the New Berlin area come to Simon Family Eye Care because they know they will receive the personal attention and professional care that is our foundation. Simon and our team are dedicated to keeping our patients comfortable and well-informed at all times. At Simon Family Eye Care, we will explain every exam and procedure and answer all of our patients' questions. Additionally, at Simon Family Eye Care, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients.

Our Approach to Optometry

Our one-on-one approach to optometry makes Simon and the Simon Family Eye Care staff the eye and vision care providers of choice in the New Berlin area. Our New Berlin optometrist offers the following services: complete eye exams, contact lenses, glasses, glaucoma testing, and pre- and post-operative care. For a complete list of services, visit our services page or call our New Berlin office at (262) 599-7045.

At Simon Family Eye Care, we are dedicated to providing high-quality optometry services in a comfortable environment.Call us at (262) 599-7045 or schedule an appointment today online.

Debra Simon
New Berlin Optometrist | Simon Family Eye Care | (262) 599-7045
15300 W Grange Ave
New Berlin, WI 53151 6716


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Office Hours

Our Regular Schedule





10:00 am - 5:00 pm


10:00 am - 6:00 pm


10:00 am - 7:00 pm


10:00 am - 5:00 pm


9:30 am - 4:00 pm



Meet The Staff

Learn Who We Are

  • Dr.
    Debra Simon
    Dr. Simon earned her Bachelor of Science degree from the University of Parkside in 1995. She attended the Illinois College of Optometry, graduating in 2001. While at ICO she did Externships at the VA in Tomah, WI and at Great Lakes Naval Base in IL.
  • Paula Reinholtz
    Paula Reinholtz comes to Simon Family Eye Care with an extensive background in the health care industry where she worked as a massage therapist, pharmacy technician, and chiropractic assistant. She has spent 20 years in the customer service industry and prides herself on giving each patient a positive experience. In her free time, she enjoys spending time with family and friends, reading, and playing with her puppy Bella.


Reviews From Our Satisfied Patients

  • "Great personalities = great customer service. Paula and Dr. Simon clearly love working with people."
    Heather B.
  • "The staff was very friendly and the equipment up to date. I was glad that they took my vision insurance. I shop at Costco frequently and was very surprised at the reasonable prices on contacts and glasses resulting in my desire to change to Simon Eye Care for my eye health and Costco for my next pair of corrective lenses."
  • "Extremely efficient and they got my prescription right the first time. Truly a pleasure doing business with them."

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    Eye patches are used to strengthen muscle control in weak eyes. By placing a patch over the strong eye, the weaker eye is forced to do the heavy lifting. While it may be uncomfortable for the patient at first, the muscle controlling the weaker eye will become tougher and more resilient. This will allow ...

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